Richard Martin   NYSBA Director of Marketing New York State Bar Association One Elk Street Albany, NY 12207 Phone: 518-487-5595 Email: rmartin@nysba.org

Biography

A graduate of Adirondack Community College and the State University at Albany, Richard received his M.B.A. from Sage Graduate School. He has over twenty years of marketing and business management experience, and prior to joining the NYSBA, worked for the Albany-based Wolkcas Communications Group, a regional marketing communications firm. He is a member of the American Society of Association Executives, the Empire State Society of Association Executives and serves on the Board of Directors of the New York Capital Region Chapter of the American Marketing Association as Treasurer-Elect.

Richard has been very actively involved in the planning and development of the new nysba.org Web site. He worked with Spectrum Associates Market Research to conduct focus groups and a quantitative survey to ascertain member needs and expectations for the new Web site. He then helped write the Request for Proposals for services from Web site design firms and participated in the review and selection process. He is a member of the three person project management team overseeing the day-to-day development work of Active Matter. Richard has also been directly involved with all negotiations with third party providers for substantive content for the new site.

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